Color Match, Amplified.

PPG VisualizID™, Color Visualization Technology

PPG VisualizID has transformed color match by providing a high definition three dimensional view of your color match in multiple shape orientations, edge views, and light sources. By reducing the need for spray-outs, VisualizID provides a unique advantage to boost your profitability by reducing the paint, materials, and labor needed to verify color match.

Computer monitor, tablet, and smartphone displaying 3D modeling and color measurement software with a gold and red object on screens, accompanied by keyboard and mouse

Features:

  • Sophisticated 3D rendering, featuring virtual blend and edge perspectives

  • Adjust shape orientation and light sources

  • High-quality visualization technology eliminates the need for spray-outs

  • No extra computer hardware necessary

  • Access to PPG’s extensive color match database

  • User-friendly and intuitive interface

Benefits:

  • Enhanced Color Match: Leverage cutting-edge rendering technology to provide realistic visuals, ensuring the best match selection every time and reducing reliance on physical color tools.

  • Labor Savings: Cut down on painting costs and the time spent creating spray-outs for formula selection, leading to greater productivity and efficiency.

  • Minimize Inefficiencies: With fewer chances for human error, reduced repetitions, and the ability to quickly make and share accurate matches, body shops can boost their overall operational efficiency.

  • Accessibility: Integration with Linq™ Digital Ecosystem allows for mobile color match review on multiple device types.

Your Questions, Answered.

  • PPG VisualizID™ is an advanced color visualization tool within the PPG LINQ™ ecosystem that allows users to digitally preview paint colors and finishes before application. It helps collision centers and refinish professionals make confident, data-driven color decisions with greater accuracy and efficiency.

  • PPG VisualizID™ enhances the color matching process by providing real-time 3D digital renderings of colors on vehicles or surfaces. This reduces guesswork, minimizes rework, and ensures a more precise match ultimately improving cycle time and customer satisfaction.

  • PPG VisualizID™ is ideal for :

    • Collision repair centers

    • Automotive refinish technicians

    • Body shop managers

    • Estimators and customer-facing teams

    Any operation focused on accuracy, efficiency, and customer experience can benefit from implementing this technology.

  • PPG VisualizID™ uses a multi-variable visualization system that replicates how automotive paint appears in real-world environments. This includes:

    Viewing Angles (How color shifts):

    • Flash (15–25°): Low-angle reflectivity

    • Face (45°): Direct view of the surface

    • Flop (75–110°): Extreme angle color travel

    Lighting Conditions (How color is perceived):

    • Adjustable light intensity and direction

    • Realistic reflections and surface highlights

    • Environmental simulation for different viewing scenarios

    Surface & Effect Controls (How finishes behave):

    • Metallic and pearl effect visualization

    • Curved vs. flat panel simulation

    • Zoom and camera positioning for detailed inspection

    By combining these variables, PPG VisualizID™ allows technicians to evaluate color accuracy before paint is applied—reducing guesswork, rework, and cycle time.

  • Automotive coatings contain metallic and effect pigments that reflect light differently depending on angle and lighting conditions. Without evaluating these variables, even a correct formula can appear mismatched. PPG VisualizID™ eliminates this risk by simulating real-world conditions before application.

  • Yes. Users can visualize:

    • Prime formulas

    • Color variants

    • Special variants

    This ensures the best possible match across available paint systems.

  • PPG VisualizID™ is designed to integrate seamlessly into your existing workflow, but it does require a compatible spectrophotometer and supporting software to function properly.

    Required Components:

    • A valid PPG LINQ Color + PPG VisualizID™ subscription

    • A compatible PPG spectrophotometer such as PPG DigiMatch™

    Connection Software:
    To connect your spectrophotometer, you will need PPG MagicApp™, a lightweight application that can be easily installed on your PC, Kontron®, or TOUCHMIX® computer. This enables communication between your device and the PPG LINQ™ platform.

    System Compatibility:

    Standard Computers:

    • MS Windows® (PC and TOUCHMIX® systems) running Windows 7 or later

    • Apple Mac® and Linux-based computers

    Tablets & Mobile Devices:

    • Android 10 or higher

    • iOS 15 or higher

    Supported Web Browsers (latest version recommended):

    • Microsoft Edge

    • Google Chrome

    • Safari

    Internet Requirements:

    • Minimum 10 Mbps connection speed

    • Higher speeds recommended for faster data processing and seamless communication with spectrophotometers

    With this setup, PPG VisualizID™ operates within the PPG LINQ™ environment, allowing for efficient, connected color visualization across your shop.

Interested in seeing more of the PPG LINQ™ Digital Ecosystem?

View the Ecosystem
View the Ecosystem
A paint technician takes a reading of a vehicle with a PPG Digimatch while another paint technician grabs paint from the PPG MoonWalk