Why the 2026 PPG MVP Conference Belongs on Your Calendar

February, 16th 2026

If there’s one industry event that consistently delivers real-world value for collision repair professionals, it’s the PPG MVP Business Solutions™ Conference. And in 2026, PPG is raising the bar once again.

Set against the backdrop of the OMNI PGA Frisco from April 12–14, 2026, this year’s conference brings together forward-thinking shop owners, industry leaders, and solution providers for three days of insight, connection, and momentum-building ideas.

A Strong Start and a Stronger Finish

The conference kicks off Sunday with the Randy Dewing Memorial Golf Tournament, followed by a welcome reception and tradeshow, setting the tone for a collaborative, relationship-driven week. From there, the agenda stays packed with meaningful content designed to help shops adapt, grow, and compete in a rapidly changing landscape.

Big Ideas from the Main Stage

Monday’s General Session sets the tone for the week with leadership insights and forward-looking discussion.

• Barry Rinehart, Manager, Business Solutions welcomes attendees, followed by opening comments from Rodolfo Ramirez, Vice President of Automotive Refinish, Americas.

• The keynote address features Ryan Estis, bestselling author, founding partner of ImpactEleven, and globally recognized sales and leadership expert. His presentation, Adapt & Thrive, focuses on navigating change, building resilient teams, and sustaining performance in an evolving industry.

The morning continues with a future-focused workforce discussion:

·       Brandon Eckenrode, Executive Director of the Collision Repair Education Foundation (CREF), leads an expert panel alongside industry professionals and a Dallas-area collision program instructor and student. The session highlights practical ways shops can engage with local high school and post-secondary programs to develop entry-level talent and address workforce shortages.

Deep Industry Insight from the Afternoon Sessions

·       The afternoon brings a compelling and eye-opening presentation from Todd Tracy, a nationally recognized crashworthiness trial attorney. Tracy shares emerging crashworthiness defect trends based on real-world litigation and testing. His session connects vehicle design, OEM repair procedures, and safety outcomes, reinforcing why proper repair methods matter not just for liability, but for saving lives.

Breakout Sessions Built for Today’s Shops

This year’s breakout sessions focus on marketing, technology, and operational transformation, with speakers who bring hands-on experience.

• Kelsey Outram presents Being Chosen Before the Accident: Modern Marketing for Auto Body Shops. Kelsey is the CEO of LIFT, an Inc. 5000 auto body repair marketing agency, recognized for rapid growth and performance. His session covers what digital marketing strategies work today, where shops should be investing, and how to evaluate marketing partners and ROI.

• James Spears, Head of Automotive and Property for Tractable, leads Engaging with Visual AI for Game-Changing Lead Generation. His session explores how visual AI, online damage detection, and drive-through scanning technology are changing how shops attract and convert customers.

• Bill Brower, an insurance industry veteran with more than 30 years of experience, presents Insights on the Evolution of AI Use in Collision Claims. Bill shares how AI-powered inspection and estimating tools are reducing cycle times, improving customer experience, and supporting sustainability efforts across the claims process.

A Tradeshow Worth Your Time

Between sessions, attendees can explore a robust tradeshow featuring leading brands and solution providers including Accudraft, AirPro Diagnostics, ALLDATA, Anest Iwata, Autel, CCC, I-CAR, PartsTrader, SATA, SEM, Tractable, and many others. The tradeshow also showcases the full PPG LINQ™ digital ecosystem, including PPG MoonWalk®, giving shops a firsthand look at tools designed to drive efficiency and consistency.

More Than Education

The PPG MVP Conference is also about community. Monday evening features the MVP Conference Dinner, followed by live entertainment from The Royal Dukes, creating space to connect with peers and solution providers who understand the challenges and opportunities facing today’s collision repair industry. With a strong speaker lineup, timely topics, and a focus on real-world application, it is an event built to help shops think smarter, adapt faster, and position themselves for long-term success.

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